BLOG LIST
How to Earn Trust with Documentary Subjects (Even When You Are Just Starting Out)
I still remember the first time I sat down with a documentary subject who had every reason not to trust me. They had been interviewed before by journalists who twisted their words and by filmmakers who turned their pain into spectacle. They looked at my camera like it was an intruder. I had good gear. […]
The CREATE Act and Canada’s Film Tax Credit War: What US Federal Incentives Mean for Ontario Production in 2026
I have worked in Toronto’s film and video production industry long enough to know that when the US sneezes, Canada catches a cold. And right now, the US looks like it is gearing up for a very serious sneeze. There is a piece of legislation making its way through the US Congress called the CREATE […]
What Specific Strategic Skills Do You Need in a Full Service Agency vs a Production House?
You have a budget. You have a story to tell. You start looking for a video production company in Toronto. And pretty quickly you notice something. Some companies call themselves a “full service agency.” Others just say “production house.” They sound similar. But the difference matters more than you might think. If you hire the […]
How to Find the Right Video Production Company for Your Business
I talk to a lot of people who are looking for a video production company in Toronto. And almost all of them share the same fear: what if I pick the wrong one? It is a fair fear. Hiring a video production company is a big decision. You are investing thousands of dollars and trusting […]
The Real Reason Your Brand Needs Corporate Video in 2026
I talk to a lot of business owners who know they need video but are not sure why. They hear the buzz. They see competitors doing it. They feel like they are falling behind. But when you ask them what they want the video to actually do, things get fuzzy. That is not their fault. […]