We sit down with you one-on-one to understand your business, your goals, and your challenges. We ask the right questions. We listen more than we talk. And we walk away with a clear picture of what your video strategy needs to accomplish.
Video Marketing Consulting
You build the future. We help you tell the world.
Based in Toronto
A video production + creative agency
Established 2020
Why Your Industrial Brand Needs Video Marketing Consulting
Manufacturing and industrial buyers do not make impulse purchases. They research. They compare. They evaluate. And they make decisions long before they ever talk to a salesperson.
57% of industrial buyers make purchase decisions before ever interacting directly with a manufacturing company. That means your video content is often the first impression you make. And if it is not working, you are losing deals before you even get a chance to pitch.
90% of B2B buyers now use video during their purchasing journey. 70% of B2B buyers watch videos during their purchasing journey. The question is not whether you should use video. The question is whether your video strategy is actually working.
Most manufacturing companies approach video the wrong way. They make a single video, post it on their website, and hope for the best. That is not a strategy. That is a gamble.
A real video marketing strategy answers three questions:
Who are we trying to reach?
What do they need to see to trust us?
Where will they find it?
Our consulting services help you answer those questions. We do not just tell you what to do. We show you how to do it. And we stay with you until it is working.
Our Consulting Services
Virtual Strategy Sessions
01
Video Content Audits
You have probably already made some videos. Maybe they are on your website. Maybe they are on YouTube. Maybe they are sitting on a hard drive somewhere.
We review every piece of video content you have. We look at what is working and what is not. We analyze views, engagement, and conversions. Then we give you a clear report with specific recommendations on what to keep, what to improve, and what to scrap.
02
Platform-Specific Guidance
YouTube. LinkedIn. Your website. Trade show displays. Each platform has different requirements, different audiences, and different expectations.
We help you figure out where your videos should live and how to optimize them for each platform. A video that works on LinkedIn will not necessarily work on your homepage. We make sure every piece of content is in the right place.
03
Evergreen vs. Ongoing Content
Some videos are built to last. A facility tour. A capability video. A brand film. These are evergreen assets that you can use for years.
Other videos are time-sensitive. Product launches. Event recaps. Seasonal campaigns. These are ongoing content that needs to be refreshed regularly.
We help you balance both. We show you when to invest in high-production-quality videos and when to focus on agile, in-house content creation.
04
Content Distribution Plans
Making a great video is only half the battle. Getting it seen is the other half. We build distribution plans that prioritize high-impact platforms and optimize timing for maximum engagement.
05
Win The Hearts and Minds of Your Audience.
As they say, people forget what you say, but they remember how you make them feel. We combine strategy and storytelling to create content that moves people and drives action.
Video Consulting Process
We follow a five-step process that turns your story into a system that drives leads.
Discovery
Every engagement starts with a conversation. We sit down with your team and figure out who you are trying to reach, what they care about, and what you want them to do. We dig deep into your goals, your challenges, and your current strategy. By the end of this phase, we have a clear picture of what success looks like.
Strategy
We design a tailored strategy that reflects your brand’s unique voice and goals. This includes high-level recommendations on video formats, messaging, and platforms. We map every piece of content to where your buyer is in their journey. Top of funnel awareness. Middle of funnel education. Bottom of funnel conversion.
Audit
We review your existing video content with a fresh perspective. We analyze strengths, weaknesses, and opportunities for improvement. We deliver actionable feedback that ensures every video aligns with your brand’s standards and drives real results.
Implement
We do not just recommend strategies. We guide you through the implementation process. From in-depth coaching on in-house video production to providing clarity on complex campaigns, we ensure you have the support needed to execute flawlessly.
Measure and Refine
We track performance. We look at what is working and what is not. We adjust. We improve. We make sure your videos keep delivering results.
Quality Over Quantity
Why Industrial Brands Choose Us?
Explore More Work
FAQ
Who can benefit from video marketing consulting?
Any industrial, manufacturing, or B2B company that wants to use video to drive leads, shorten sales cycles, and win more contracts. Whether you are just starting out or looking to refine an existing strategy, we can help.
What happens during a virtual strategy session?
We discuss your goals, analyze your current efforts, and provide actionable recommendations tailored to your needs. We ask questions. We listen. We give you a clear path forward.
Do you offer ongoing consulting?
Yes. We provide flexible options for ongoing support, including regular coaching calls and video audits. Some clients prefer a one-time session. Others want ongoing guidance. We adapt to you.
Can you help my team produce videos in-house?
Absolutely. We provide training, equipment recommendations, and best practices to empower your team to create high-quality videos. You do not need to hire us for every project.
What industries do you work with?
We specialize in industrial, manufacturing, construction, healthcare, and non-profit organizations. Our experience is built on the factory floor and the job site. That is where we are most effective.
How long does it take to see results?
It depends on your goals and how you distribute your videos. Some campaigns drive immediate engagement. Others build long-term authority. We balance quick wins with sustainable growth to make sure you see results now and in the future.
How much does consulting cost?
Every engagement is different. We build plans that fit your budget and your goals. Contact us for a custom quote.